Insights, reviews and company news.
Luxury and history: how to start a luxury brand without history.
This is one of the hardest obstacles to overcome for luxury brand startups and one that Opulo comes across regularly as a luxury branding agency.
Brand Guidelines: what are they and what should you expect?
The instruction manual for your new brand
First concepts: How are they presented?
A brief preview of how we present our design concepts
Discovery: how does it work?
An explanation of the discovery phase and a glimpse at our core workbook.
We’ve rebranded: welcome to Opulo.
In this article we explain the motivation behind he rebrand and do a brief breakdown of the new logo.
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